I like vinyl, authentic ramen, fenugreek in my cooking & friend's dog Patuti.

Flavours change, trends change, we evolve & grow together.

I'm a commercial film director based out of Dubai.

Born and bred in New Zealand, I moved to the MENA region in 2010 and have experienced it all, calling Bahrain and Jordan as well as the UAE home.

Mafi Arabi, yet learning and trying to understand the complex Arabic culture has been a great eye opener for me and quite fascinating. Can anyone eat Mansaf and continue a productive day? No. Scientifically proven not possible.

I'm on a journey to create my own look and feel as a director. I want people to see my films, recognise my style and want to be a part of it. Lately I've been creating moodier films with character as I feel they have a kind of authenticity to them. The lighting is dark with only our subjects mainly illuminated. Adding a softer black pro mist filter has also given some of these films a stylised early 90s look in trend right now.

I've enjoyed applying this to films advertising washing machines, celebrating Emirati Women at ADNOC to launching sponsorships with race cars or a brand film for a national defence conglomerate.

I like sound design and lively sound environments in my scenes to give context to the story. I also like to explore emotions. Creating super smiley, flat, over lit scenarios is not my vibe. That's not me. Haze machines, hand held camera work, shallow depth of field and motivation for movement is. Follow the eye line, what are they looking at.

I'm also working on some wittier and stylised pieces with crash zooms, whip pans, comedic timing with quirky characters and wardrobe. These are fun films I like to develop together with talent and creatives.

Working with me is a mixture of being pretty chilled & intense when necessary. Not gonna lie, I'm a passionate collaborative film maker. That means I'm all in on bringing our vision to life. I've been working in the field for 10 years so I like to work clean & fast because I know what I want. The performance and story is always the main focus.

So hit me up to discuss a concept, talk about my reel or go out for ramen. Daikan in JLT is my local.

Cheers

Skills

Content, Directing, Script Writing

Sector Experience

Film (Short / Documentary)

Awards

Dubai Lynx  - Winner

Clients

ABU DHABI SHIP BUILDING, Adnoc, Aldar, Burger King, Cadillac, CBD NOW, DEPARTMENT OF TOURISM AND CULTURE ABU DHABI, Dubai Tourism, EXPO DUBAI 2020, GMC, Google, Hewlett Packard, Masdar, mashreq bank, MOHAMED BIN ZAYED UNIVERSITY FOR ARTIFICIAL INTELLIGENCE, NPCC, Porsche, Red Bull Media House, SANAD, STC, ZOMATO