Wear Love More

Our clothes are wearable stories. Our favourite pieces have the most character. Some are connected to moments in life we want to continue. Wear Love More.

These three films are a series promoting the Wear Love More campaign where viewers are invited to share stories of their favourite pieces of clothing at LG. com. ae
This is an initiative to promote LG's AI DD Washing Machine which gives 18% more care than their previous model, meaning you can wear the clothes you love more.

Boomtown was commissioned by HS Ad, LG's exclusive agency to produce three films to promote their promotion inviting people to tell their stories of their favourite clothing on their website lg. com. ae. We developed these stories to feel genuine, rich and snappy within one minute. It's been a labour of love working on this campaign with an incredibly supportive team.

Director - Rory McLoughlin
DOP - Nadeem Rifai
Producer - Zoey Gumbs
Colouring - Serene Issa
Editor - Suresh Nair
Sound design and mix - Matt Faddy @ BKP
Art Director - Benn Robinson
Wardrobe - Fabiana Lolli
1st AD - Jad Al Saabi
1st AC - Roger Schram
2nd AC - Rian McLoughlin
Sound - Chris Clarke
Gaffer - Waleed Hamia
Location Manager - Calvin Pinto

Creative Director : Che Soonhyun
Art Director : Jungmin Heo, Eunju Sa
HSAd Digital AE : Yunjoo Park, Mansoor Syed

LG Electronics Marketing Manager : Su myoung Yoo