
Make work people talk about. Stories that resonate, start conversations & outlast the media spend.
I start with the human truth & build outward, so the brand becomes a natural part of the story rather than a message stuck on top.
I’m Head of Film & Executive Producer at Bukhash Brothers in Alserkal Avenue. I take brands from brief to final cut, covering strategy, creative, production & delivery, with one point of contact throughout.
I also have strong ties with the Dubai Films & Games Commission & care about where the region’s screen industry goes next.
I moved to the Gulf in 2010 chasing travel, adventure & a fresh start. It delivered. Nearly 60 countries later, Dubai is home.
I’ve sat in every chair. Four years in production, eight directing & now producing. I know where budgets break, where ideas get lost & how to protect both.
The work leans on documentary realism & cinematic craft. Restraint over spectacle. People first.
I founded Like Minds, a UAE community of 6,000+ filmmakers, photographers & creatives. Panels, screenings & Cinema Club, plus the people you need for your next project.
I also consult on creative events & community building, & sit on the Media & Creative Arts Industry Advisory Board at Middlesex University.